If you want to know what’s trending in the world of weddings, Pinterest can paint a pretty good picture. After all, since its inception, the online moodboard has been one of the first go-to’s for wedding planning. Now, the next generation is getting engaged and is pinning away. According to Pinterest’s 2022 trends report, Gen Zers are getting married, and they’re ditching some traditions along the way.
To gather the trends, Pinterest taps into what its more than 430 million users are searching and looks at the increase in interest on certain search terms, measuring it by either percentage increase (i.e. +94%) or how many more times it is being searched (i.e. 3X). With this data, Pinterest is able to make predictionseach year—and be right 80 percent of the time!—and then later report back with the real-time trends.
“This year, Pinners are planning for the big wedding celebrations after postponements. We are seeing larger weddings come back and a movement away from minimalism,” says Swasti Sarna, Senior Insights Manager at Pinterest. “We are also seeing rising searches for Pinners wanting to connect back to their roots by celebrating their unique cultural traditions, with 45% of the top wedding trends related to different cultures.”
From “Bridgerton” themes to sustainable weddings, here are the top trends Pinterest is reporting for 2022.
The Dark Side
The notion of a “white wedding” may be becoming dated as more people head to the opposite end of the color spectrum for dresses and decor. “Black dress wedding party,” “black boho wedding dress” ( 4X), and “black wedding cakes” (+94%) are all trending as are “dark wedding ideas” (59X) and “dark lovers aesthetic” (39X). Taking it a notch further, “vampire wedding dress” is also seeing some action (4X). Black is also being paired with colors like red (4X) and sage green (3X). Intrigued? You can even start the trend as soon as your engagement with a black diamond ring.
Pearlcore
Back in December, Pinterest predicted the rise of the pearl, and they were right on the mark. “Pearl wedding” (3X), “pearl wedding dress” (2X) and “pearl cake” (+46%) are all search terms that have signaled a trend towards “pearlcore.” But, stats aside, you can see with your own eyes how trendy pearls have become for bridal. From pearl engagement rings à la Ariana Grande and Emma Stone to pearl-embellished shoes, these gifts from the sea are everywhere. And, since June is known as wedding month, it’s only fitting that the birthstone of the month has a place in bridal attire.
The 16 Best Wedding Dresses With Pearl Details
Forest and Woodland Vibes
The concept of a fairy tale wedding is being taken literally with search terms like “woodland fairy wedding” (7X), “enchanted forest wedding dress” (5X), and “forest wedding ceremony” (2X) trending. Make the theme come alive with a gorgeous forest setting and matching fashion; consider earthy tones for suits and embroidered foliage for dresses and veils. Accessories starting with the invitations and ending with the wedding cake will also set the tone for a magical woodland celebration.
Global Style
“Celebrating cultures and important traditions are surging on Pinterest as Pinners embrace their roots. Among the top one hundred trends in the wedding category, 45 percent are related to different cultures and religions,” Pinterest writes in its report. Wedding styles and traditions from every part of the globe are trending. Here’s a breakdown of what Pinterest users are looking for by region in 2022:
Weddings are not one-size-fits-all, and we are rethinking the old-school cake topper image of a bride and groom. Love of all kinds is being celebrated and Pinterest users are reflecting that. Search terms like “non-binary wedding outfit” (8X), “lesbian wedding bridal party” (3X), “gay wedding suits” (3X), and “queer wedding” (2X) are all trending for 2022. The wedding industry is embracing the LGBTQ+ community as well and finding ways to re-interpret traditional gender norms with gender neutral bridal wear.
Bridgerton Influence
With season two of “Bridgerton” on Netflix came an influx of renewed fandom and fascination with the opulent Regency Era. And, it seems Pinterest users are incorporating it into their wedding plans, searching for things like “‘Bridgerton’ bridal shower ideas” (12X) and “‘Bridgerton’ wedding (+31%). There are also less literal interpretations of the theme like “tea party themed bridal shower ideas” (4X), “pastel bridal shower” (2X), and “garden bridal shower themes” (2X).
20 Bridgerton Inspired Wedding Dresses
Sustainable Weddings
It’s cool to care. More and more, sustainability and eco-friendliness are seeping their way into our collective consciousness. And, weddings are no exception. From food to decorations, transportation, and even fashion, weddings can actually create a big environmental impact. So, Pinterest users are looking for ways to lessen their damage when planning a wedding. Terms like “thrifted wedding” (3X), “eco-friendly wedding ideas (2X), “reuse wedding dress ideas” (2X), and “thrifted wedding decor” (+69%) all point to a conscious effort to reduce waste.
The Biggest Wedding Photo and Video Trends for 2022
A black wedding (Yiddish: shvartse khasene), or plague wedding (Yiddish: mageyfe khasene) is a Jewish custom consisting of a wedding performed in times of crisis, such as during epidemics. The bride and the groom, being either poor orphans, beggars, or disabled, were wed in an effort to ward-off diseases.
dresses and décor are having their moment this wedding season as brides search for nontraditional wedding colors. Top searches? Black glam nails, black wedding party dresses, red and black wedding themes, black boho wedding dresses, sage green and black weddings, and black wedding décor.
They are opting for smaller, more intimate ceremonies that allow them to focus on their closest loved ones and create a more meaningful guest experience. Personalized vows, unique unity ceremonies, and creative wedding rituals reflecting their shared interests and values are all part of the new wave of Gen Z weddings.
Another 70% of brides are drawing their inspiration for their wedding day from Pinterest. Out of that 70% of brides, 54% are using Pinterest to illustrate their vision to planners and other vendors. Pinterest is changing the way brides search for décor and receive inspiration in this digital age.
With more than 2 billion wedding ideas on Pinterest and over 2 million couples who've chosen Zola as their trusted partner in wedding planning, Pinterest and Zola are teaming up to reveal the biggest wedding trends of 2023.
Modern weddings are a great option for brides and grooms who crave all things contemporary and current. For modern-themed weddings, this can mean stationery with clean lines and sans serif fonts, a graphic color scheme, unqiue wedding flowers, and a cool wedding venue like a museum.
The Thriving Center of Psychology surveyed 906 Gen Z and millennials who are in relationships but not married. Fifty-six percent were millennials and 44 percent were Gen Z.
They're Prioritizing Self-Development. Self-development has become a priority for many millennials and Gen Z in their early 20s, one reason why they're getting married late. Before spending the rest of their lives with someone, they're focusing on learning about themselves.
Creating your dream life on a Pinterest board is the typical behavior of a young woman on Pinterest. The app allows individuals to get creative by visualizing life goals for themselves, finding inspiration for home decor or fashion, and generating ideas for their next great party.
76% of Pinterest's user base is female. Given that 76% of Pinterest's user base is female, content should cater heavily towards interests commonly associated with female-identifying people without stereotyping. ...
Women are much more likely to use Pinterest than men.
We are proud to offer a low fee of 2.5%. We also let you choose who covers the credit card processing fee in your account settings! The default option is for guests to cover the fee—we've found that it's the most popular selection by couples.
When you make an item a group gift the price will go up! Don't worry - that's just because we build in the cost of tax to the overall price of the item.
Zola's core audience - Young women/couples thinking about engagement, who may know about Zola as a brand but who may not realize there is a marketplace where you can book venues/vendors.
Many couples are opting to continue the celebration after the wedding reception by going directly to the after-party without a formal departure. —D.H. and L.E. We're seeing a move from uniform bridesmaid gowns to the individualized-gown trend.
An intimate wedding is an increasingly popular trend for 2024, offering couples a more personal and meaningful celebration. Unlike large-scale weddings, intimate ceremonies typically include a smaller guest list, creating a more relaxed and close-knit atmosphere.
The top seven wedding dress trends we saw on the runways for the spring and summer 2025 collections are: Basque waist wedding dresses, drop waist corset wedding dresses, halter necklines, textures, silver beading, slits, and mini wedding dresses.
It's all about wearing what you want, mixing styles, and representing inclusivity, diversity, and equity in fashion. A typical Gen Z streetwear outfit consists of oversized clothing, such as custom t-shirts, baggy pants, custom hoodies, and chunky sneakers.
According to a 2021 survey conducted by dating group Ashley Madison, their young users aren't as focused on marriage as millennials or baby boomers. They're open to a relationship, but walking down the aisle doesn't top their to-do list.
Strapless dresses, cupcake towers and super bright florals all have their place in your wedding if you love them! So, grab your glitterball deely-boppers, wide leg jeans and cut out tops and embrace all that Y2K brought us!
The younger group of millennial and Gen Z employees (born 1989 or later) have experienced a five-point decline in engagement, from 40% to 35%, while the percentage of actively disengaged employees has increased by one point, from 13% to 14%.
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